At Google we say, “Focus on the user and all else will follow.” We embrace that principle in our design by seeking to build experiences that surprise and enlighten our users in equal measure. This site is for exploring how we go about it. You can read our design guidelines, download assets and resources, meet our team, and learn about job and training opportunities.
Inverted T is meant to be inspired by more than just design thinking, and can apply leaps of genius from deep fields to any new challenge (it also brings with it agile development, lean manufacturing, and sociocracy).
The core idea is that what you are selling and what people are buying are two different things. Understanding what people are trying to do with your product helps you know whether you’re getting hotter or colder as you consider changes to your product.