We know how to not cut down trees; we know how to not hunt animals to extinction; we know how to reduce our carbon emissions. The question isn’t one of possibility, but of desire and ethically arduous sacrifice.
“Just” implies that all of the thinking behind a feature or system has been done. Even worse, it implies that all of the decisions that will have to be made in the course of development have already been discovered—and that’s never the case.
Solely relying on reverse-chronology turns our websites into graveyards, where things pile up atop each other until they fossilize. We need to start treating our websites as gardens, as places worthy of cultivation and renewal, where new things can bloom from the old.
At Google we say, “Focus on the user and all else will follow.” We embrace that principle in our design by seeking to build experiences that surprise and enlighten our users in equal measure. This site is for exploring how we go about it. You can read our design guidelines, download assets and resources, meet our team, and learn about job and training opportunities.
Inverted T is meant to be inspired by more than just design thinking, and can apply leaps of genius from deep fields to any new challenge (it also brings with it agile development, lean manufacturing, and sociocracy).